Sales dossier · internal-grade
Why my videosoutperform.
Most editors show you a portfolio. This page shows you the argument: the metrics, the method, and the before/after receipts. Decision-makers care about ROI. So do I.
The thesis
A cut is a sales funnel dressed as a video.
Feed algorithms don't reward beauty — they reward sustained attention. Every cut is a retention decision disguised as an aesthetic one.
I cut for three specific outcomes: stop the scroll, hold the watch, spark the share.Hit those three and the algorithm does the rest — and your CAC drops with it.
Receipts · Chart A
Before the cut.
After the cut.
Receipts · Table B
Measured deltas.
Reworked cold open + pacing map
Hook re-cut at 0.8s, caption rhythm
Drop-timed multi-format release
Story loops + surgical sound design
How it actually works
The method.
Hook engineering
First 0.8s decides the view. We build three hook variants, split-test, and ship the winner.
Pacing map
Every edit has a rhythm chart — density peaks, breather beats, curiosity gaps. We cut to the chart.
Sound as structure
Score, foley and SFX are timed to the cut, not retrofitted. Feel is half the fight for retention.
Platform-native delivery
Safe-zones, burn-ins, aspect ratios, loudness targets. Uploaded so your CMS doesn't re-compress it flat.
Napkin math
Do the math.
The same raw footage, with a better cut, earns more views per video, more ad revenue, and more downstream conversions. A conservative back-of-the-napkin:
* Estimates based on a client whose channel averaged 180K views/mo before engaging TD Visuals. Actual results vary with niche, CPM and posting cadence.
Conversion section
Cut into your growth.
Send over three things — your goals, a channel link, and a sample of recent footage. I'll send back a 48-hour plan.